Waternoose
11-09-2011, 01:18 PM
I reckon they dont really have an issue with the tens of thousands of "Disney Videos" over at youtube ...
YouTube and Disney Interactive announced a new content-sharing and distribution deal on Monday, aiming to bring co-branded, family-friendly web clips to new audiences across the two powerhouse web video sites.
The deal brings “new, original short-form programming produced by Disney to be made available across YouTube and Disney.com,” according to a YouTube spokesman. Disney will continue to share existing video content to the YouTube channel, and will also include select content from other YouTube creators not otherwise affiliated with Disney, effectively bolstering the company’s relatively modest YouTube presence.
In penning the deal, Disney Interactive hopes to capitalize on YouTube’s massive user base of over 800 million monthly viewers by bringing some of those eyeballs to the company’s own web site, Disney.com. The company’s game division — nee Disney Interactive — is bleeding money, with hundreds of millions in posted operating losses incurred over the past four quarters.
“It’s imperative to go where our audience is,” said James A. Pitaro, co-president of Disney Interactive, in an interview with The New York Times. Disney did not immediately respond to an interview request.
Read more > http://www.wired.com/epicenter/2011/11/disney-youtube-content-deal/
" It’s imperative to go where our audience is " We are right here James - sharing the magic - is that really wrong? ;)
YouTube and Disney Interactive announced a new content-sharing and distribution deal on Monday, aiming to bring co-branded, family-friendly web clips to new audiences across the two powerhouse web video sites.
The deal brings “new, original short-form programming produced by Disney to be made available across YouTube and Disney.com,” according to a YouTube spokesman. Disney will continue to share existing video content to the YouTube channel, and will also include select content from other YouTube creators not otherwise affiliated with Disney, effectively bolstering the company’s relatively modest YouTube presence.
In penning the deal, Disney Interactive hopes to capitalize on YouTube’s massive user base of over 800 million monthly viewers by bringing some of those eyeballs to the company’s own web site, Disney.com. The company’s game division — nee Disney Interactive — is bleeding money, with hundreds of millions in posted operating losses incurred over the past four quarters.
“It’s imperative to go where our audience is,” said James A. Pitaro, co-president of Disney Interactive, in an interview with The New York Times. Disney did not immediately respond to an interview request.
Read more > http://www.wired.com/epicenter/2011/11/disney-youtube-content-deal/
" It’s imperative to go where our audience is " We are right here James - sharing the magic - is that really wrong? ;)